Top trade show booth features

If you own or work for a small business you’ve probably been to more than a few trade shows. Having a trade show booth as an exhibitor is crucial to marketing and networking strategies for small businesses. It’s a great way to make connections and start conversations about your product while showcasing the features to potential investors and consumers. 

When done well, attending a trade show is a surefire way to boost impressions and sales of your product or service. But how can you ensure your booth stands out against the competition? Here are some innovative features to take your trade show booth to the next level. 

Attract the right visitors

Trade show booths should be eye-catching, engaging, and dynamic. They should invite the audience into the world of your product and show them exactly what your business can bring to the table. The design features of your booth should help sell the product for you. This can be accomplished through technology, audio and video displays, or using creative materials to construct your booth. 

Some exhibitors design their booth as a giant replica of the product, which is both eye-catching and interactive for viewers. Others choose to showcase their product digitally, using virtual or augmented reality devices to allow potential consumers to get up close and personal with your product. You want to ensure that your booth effectively communicates the key aspects of the product while showing your audience what makes you different from your competitors. 

Leave a lasting impression

Trade shows are all about building and leaving a lasting impression on potential investors and consumers, and making sure your booth stands out is a good way to accomplish that. You want your display to be so engaging that your audience almost forgets they’re at a trade show, and you won’t be able to accomplish that with a simple stand and some product videos.

Consider incorporating immersive cinema booths and seating into your next trade show demos. Not only will this help attract attention and intrigue, but it will allow your audience to thoroughly preview your product. If you’re interested in blowing the competition out of the water, invest in an immersive augmented reality screen for your next trade show appearance.