How to wow trade show attendees

The trade show booth is a critical component of generating sales leads for your business. They offer an opportunity to interact with customers and clients in a personal way, and they’re a great way to showcase your products in front of investors, clients and potential buyers.

The challenge is standing out from the hundreds of other exhibitors at a show. To do that, your booth has to have a certain wow factor. But when other booths are also “getting creative” and “going big” with impressive displays, how does your booth (and your business) get the attention it deserves?

Examples you’ve probably already seen

Some of the more traditional strategies you can try include using models, attractive signage, and offering unique giveaways. Live models can interact with visitors and help them with more information on your brand, product or service; while appealing signs in a variety of materials, such as Plexiglass or Lucite, can drive foot traffic to your booth. For extra pop, you can dress your signage with a display of bright lights.

Giving away unique promotional freebies will enhance your customers’ experience and their relationship with your brand. Creative examples of this include interactive uses of hashtags on social media, user generated content such as photo and video contests that feature your brand, and personalized gifts for VIP winners.

But for the best wow factor for your trade show booth consider virtual reality displays. With virtual reality booths, you can create any immersive experience you want. VR can transport users to all kinds of settings, and showcase any kind of product or service interactively, allowing your business to be entirely customer centered.

The future of wow

The future of trade show displays is virtual and augmented reality. Immersive-FX offers a broad spectrum of form factor displays, such as the Digidome display™, that create extraordinary immersive digital environments. Give your business and trade show booth a competitive edge with products from Immersive-FX. Call us today.