Extended reality in TV broadcasts

With recent media coverage of changes in the gaming industry and the Metaverse, Extended reality (XR) – including Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) – has been a popular subject. But the implications and uses of XR reach far beyond entertainment, with applications in industries from manufacturing to law enforcement.

Extended Reality can be a powerful tool for informing and educating audiences with compelling stories and one that newsrooms can use to better engage viewers. With XR, journalists become the viewer’s companion, drawing them into an interactive experience. Imagine watching coverage of the war in Ukraine, or the weather on your local news, and experiencing these events in real time.

Solutions galore

Many problems that the current broadcast industry faces can be solved with XR, from competition for audience engagement across all platforms, including OTT platforms like Netflix, to going virtual as a necessity during the pandemic.

XR brings remote production teams together and allows production to change studio settings at any time. An XR stage, for example, combines LED walls, camera tracking systems, and Unreal Engines. 3D virtual environments are generated and displayed on these walls, which become backgrounds for live events on camera. Furthermore, skeleton crews can be deployed to capture footage on location shoots, which can then be synthesized in-studio.

Extended reality for tv production also eliminates the need for green screen technology which requires extensive post-production. In a live environment, studios can use CG graphics in the moment and make real time edits. Aesthetics like lighting and camera angles can also be adjusted immediately, thus quickly improving production quality.

Upgrade your set

In addition to the technical benefits of extended reality for tv production and live broadcasts, XR is cost effective. And with the technological combination of virtual and real elements, the applications for XR are endless.

The telepresence technology of Immersive-FX’s Digidome™ can transform any workspace into a remote immersive environment. From virtually assembling experts around the world to performing work at remote locations in real time, Digidome™ can take you there. If you think XR is right for you, call us today.